Customer Care

The last person to buy from you is the most likely to buy again and soon. This I can testify to be true as we have many repeat sales from existing customers. A repeat customer does not happen by accident. A repeat customer is the result a relationship you have built up through excellent customer service. "Care for your customer and they will return...care for your merchandise and they won't." The point is...what are you doing to bring your customer back ?

 Am I getting the customer-reactions that I deserve ?

 Is my treatment of the customer at fault ?

 Why is the customer acting that way and what can I do to improve the situation ?
 

Public Relation

Form of communication that is primarily directed toward gaining public understanding and acceptance, it tends to deal with issues rather than specifically with products or services. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Because public relations communications are placed in this manner, they offer a legitimacy that advertising does not have, since advertising is publicity that is paid for.

Why do we need public relations ?

Do public relations only confine to organization's level ?

How to maintain everlasting public relations ?